TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

aided recall [1 record]

Record 1 1987-06-04

English

Subject field(s)
  • Marketing Research
DEF

A measure of recall of an advertisement or series of advertisements by a test respondent who has been aided by prompting.

French

Domaine(s)
  • Étude du marché
DEF

Au cours d'un entretien. Souvenir sollicité auprès d'une personne interrogée, par l'enquêteur, au moyen de phrases ou de mots ayant rapport avec le souvenir.

Spanish

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